Tailkey uses machine learning and algorithmic attribution modeling to rank conversion paths.
Every source, every page, every block of content and exactly how much credit each touchpoint earned.
Every journey has a story.
Tailkey tells you if it's a good one.
Journey platforms are built to orchestrate - deciding who gets which message, on which channel, at which moment. What they're not built to do is tell you whether the journey actually moved revenue, or which step in a multi-stage flow is quietly losing people.
Their reporting tells you what happened inside the journey. Tailkey tells you what happened because of it; tying every touchpoint back to the full path a customer took and the conversion it produced.
Map every path
Journey intelligence
Trace how visitors move from entry pages to signup, checkout, demo request, or drop-off, and the content that got them there.
Choose any event captured in Google Analytics, set it as your conversion goal, and find the strongest paths to conversion.
Tailkey colour-codes each journey by conversion strength so teams know where to focus.
Get started
Segmentation
Add your own inputs or use ML to help identify strong conversion and retargeting prospects.
Instead of guessing which audience cut to look at, Tailkey surfaces the segments most worth your attention, automatically scoping your attribution view to the groups of customers whose journeys matter most, so you spend less time slicing data and more time acting on it.
Built for 2026 growth teams
from attribution to action
Trusted by product builders
Moving faster with cleaner insight into what drives conversion.
Tailkey Insights
Guides on content attribution, journey analytics, SEO strategy, and turning conversion paths into growth decisions.
Ask less. Know more
Quick answers to the things you’re wondering—so you can get back to living smarter.
Know what moves buyers
Quick answers for teams ready to connect content performance with real conversion outcomes.
What does Tailkey do?
Tailkey maps how visitors move through your content and shows which pages, journeys, and touchpoints contribute to conversion.
How is Tailkey different from last-click attribution?
Last-click reports the final touch. Tailkey shows the full path, including the content that created intent before conversion.
Who is Tailkey built for?
Tailkey is built for growth, content, product, and marketing teams that need clearer visibility into what actually moves buyers.